Call For Papers

Re-Inventing Corporate Image and Brand Integrity Conference

Smart Link Consultancy is seeking industry professionals to contribute new ideas, solutions, and innovations for current issues and challenges that confront branding and brands in the digital era. Our highest-rated presenters are people like you who have challenged conventional wisdom and/or are willing to share real lessons learned.

All marketing executives from South Africa & Africa’s leading and emerging brands are invited to spend two days and two nights at this unique Conference at the amazing and stunning Sandton business hub in Johannesburg, as our distinguished guests. The conference delegates comprise of:

  • CMOs, CIOs, & CEOs
  • Heads, Directors & Managers of Digital
  • Brand Managers, Technologists & Strategists
  • Brand Developers, Ambassadors & Journalism
  • Corporate Communication, Content Marketing & PR
  • Social Media, Marketing, Crisis & Reputation Management

Proposals will be judged on:

  1. Content

  • Are the ideas presented new and forward thinking?

  • Are the concepts introduced useful and practical?

  • Are learning objectives clearly defined?

  1. Format

  • Are there opportunities for experiential learning interaction among and between participants?

  • Is the scope appropriate to time limitations?

  • Is the instructional design dynamic?

  1. Presenter(s)

  • Is there a demonstrated knowledge of the subject matter?

  • Is there an indication of strong and creative presentation skills?

Smart Link Consultancy is especially interested in next-gen digital branding ideologies and methodologies. We are also interested in timely information on industry trends, techniques and best practices in the following areas:

  • Strategies and innovations of moving the brand beyond the logo

  • Next-gen corporate image and brand integrity

  • How to build a strong corporate image and reputation

  • How to transform your brand into a 21st century brand icon

  • Next-gen techniques to incorporate into a 21st century brand identity and image as part of your branding strategy

  • Next-gen road map to establishing a corporate branding framework

  • Brand building and architecture

  • Brand Innovation and crisis management

  • Re-branding strategies in the digital age

  • Branding disrupted

  • Emerging and iconic brand stories

  • Digital branding strategy

  • Brand loyalty

  • Emerging technologies impacting branding in the 21st century

  • Sessions are 30 minutes in duration.

  • Sessions will be scheduled, Thursday, April 11 and Friday, April 12. Please do not submit a proposal unless you will be able to appear on any of the days.

  • Sales pitches for products or services disguised as proposals will not be accepted.

  • Session descriptions should be brief and align with content intended to be presented.

  • Smart Link Consultancy requests permission to rebroadcast speaker image, printed materials, and/or voice and video recording in connection with the 2019 Conference. Speakers maintain presentation content copyrights.

  • Working presentations outlines and/ or slide decks are subject to review. Presenters must use the approved Smart Link Consultancy format.

  • Panel discussions are most effective when limited to no more than 3 participants.

  • The deadline to submit proposals is 16:00pm CAT on February 16, 2019.

Please contact Themba at themba@smart-link.co.za  with any questions.

Submit your proposals to sam@smart-link.co.za .